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Elements and Performance Criteria

  1. Source and apply general information on the structure and operation of the event industry.
  2. Source and apply information on ethical and legal issues for the event industry.
  3. Source and apply information on event industry technology.
  4. Update event industry knowledge.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

research skills to source information on general industry issues within a defined range

literacy skills to interpret a wide variety of information sources

The following knowledge must be assessed as part of this unit

main types of events listed in range statement including the following for different event types

objectives and roles

scope

nature of audience

marketing and distribution channels

key stakeholders

key elements of staging an event

structure and function of the event industry including

concept of an event industry and how it relates to a range of business and community activity

businesses and organisations involved in the industry

key motivations for hosting events

general nature of allied and crossover industries including

cultural

exhibition

hospitality

meetings incentives conferences and events

sporting and tourism

role and impact of events on local economies

legal and ethical issues that impact on event management including overview of relevant legislation

current and emerging technology for different aspects of the event management process at overview level only

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this TrainingPackage.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

understanding of the ways in which industry knowledge can be applied to work activities to maximise effective performance

general knowledge of the event industry

application of knowledge in specific event organisational contexts

Context of and specific resources for assessment

Assessment must ensure access to and use of current sources of event industry information

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

case studies and problemsolving to assess application of knowledge in different event organisation situations and contexts

questions to assess knowledge of different aspects of the events industry as detailed in the evidence guide

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contextsEmployability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Sources of information may include:

industry journals

industry associations

internet

colleagues.

Event industry relates to any type of event, including:

conference

symposium

exhibition

festival

promotion

show

sporting event

parade

cultural celebration

trade and consumer show

social event

private and public event

corporate event

charitable or fundraising event.

Effective application of industry knowledge may include using industry knowledge to:

access networks for obtaining information

suggest new ways of doing things

make key contacts to assist with work operations.

Legal issues may include:

public liability

duty of care

licensing

risk management

OHS.

Ethical industry practices may relate to:

procedures for payment of commissions

bookings at venues

confidentiality

overbooking

subcontracting

pricing.

Technologies that impact on the event organisation process may relate to:

project management systems

delegate registration and tracking systems

computer-aided design (CAD) systems

internal venue booking systems.

Opportunities to update knowledge may include:

industry seminars

training courses

industry association membership

participation in events industry association activities

informal networking with colleagues

reading industry journals

internet research.